A sacred trust. Two practices. One methodology.
Crisis readiness, safeguarding and pastoral wellbeing for the schools and businesses that move the region. Founded in Dubai. Built on the operational craft of holding people steady through the moments compliance training cannot reach.
Amana is the Arabic word for a sacred trust. Something precious placed in your care, to be returned whole. We chose the name deliberately.
Education is the closest thing our society has to that definition. A parent hands a child to a school, and a school hands that child to the teachers and leaders who will shape how they see themselves and the world. The same trust holds in business. A workforce reports to leaders who carry responsibility for their safety, their wellbeing, and the integrity of the conditions in which they work.
We built Amana Consulting to be the partner schools and organisations can trust with the weight of that responsibility. The standard we set is the one we would want for our own children, in our own families, in our own places of work. If the answer is not yes, we do not offer it.
The same physiology holds whether the room is a Year 3 classroom or a corporate operations floor. People are trained on procedure but not on capability under stress. The gap between what they know and what they can do when something real happens is the gap Amana exists to close.
Operational training for school staff. Safeguarding consultancy. Pastoral wellbeing programmes for students and teachers. Built around the first ninety seconds of any classroom incident, and around the conditions that protect children and the adults who hold them.
Enter Amana Education →The methodology applied to operations, leadership, and frontline teams. Crisis response capability that holds when policy meets pressure. Currently being built with a small group of founding partners across the UAE.
Enter Amana Corporate →Schools have the right procedures. Companies have the right policies. People know them. What we have heard, openly, is that they do not trust they would actually be able to execute those procedures if something real happened in the room. That is the gap compliance training cannot close, by design.
In any sudden crisis, untrained populations split roughly ten percent functional, eighty percent frozen, ten percent counter-productive. The eighty percent in the middle is not cowardice. It is what an untrained brain does when handed a problem for which it has no template. With the right kind of training, that distribution moves substantially.
One in ten without training. Nine in ten with training. That is the difference Amana exists to make. Whether the setting is a classroom or a boardroom, a school evacuation or a site incident, the physiology is the same and the work is the same.
Amana Consulting is led by a small, senior team that brings together operational experience from defence and intelligence, two decades of education leadership in the UK, and direct delivery into the GCC.
Seven years in military intelligence with HM Forces, including operational work in Afghanistan and the Balkans, followed by three years inside NATO's Situation Centre during the Libya and Syria conflicts. Certified Crisis Management Professional. Designated Safeguarding Lead for Education. Full NaCTSO ACT suite for education settings. Mark leads the methodology, the brand, and senior relationships across both practices.
The operational backbone of Amana. Katie led the UK operation through ISO and REC accreditation, implemented paperless compliance systems, and oversees all compliance, finance, and pre-employment safeguarding across the consultancy. Her standards are non-negotiable, and that is precisely the point.
Gurdeep leads delivery and client care for Amana Education. Trained in the methodology, he owns the partner relationship from the first conversation through to the ongoing programme, and leads training sessions on the ground as the practice scales.
Josh is part of the founding team building Amana Corporate. He works directly with Mark on the corporate methodology, the founding-partner programme, and the relationships that open the practice into UAE conglomerates and semi-governmental entities.
Louie is part of the founding team building Amana Corporate. He focuses on operational delivery for corporate clients, sector mapping across the region, and the structured engagement with founding partners as the practice is built out.
We work with a small number of partners at a time, by design. The first conversation costs nothing and carries no commitment. It is a chance to understand your school or your organisation, and for you to understand whether Amana is the right partner.